RumbaFish Technologies, Inc. is a company based in Redwood City, CA (Silicon Valley) that is focused on developing social media analytics technology. The company introduced its initial technology to great acclaim.

The RumbaFish Engagement Platform launched at the DEMO conference, the premier launchpad for emerging technologies – more difficult to get into than Harvard University. Subsequently, RumbaFish was named as one of the top-ten most innovative application companies in the world under $100 million by leading analyst firm IDC.

Responding to customer feedback, at the end of 2011, RumbaFish refined its business model to focus exclusively on developing technology for social media analytics. The company performed extensive research to understand the business needs driving this focus and the value that needed to be created for end-user organizations – the marketers and agencies that are the ultimate end users for social media big data.

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Founder's Letter

Our mission at RumbaFish is to make social media easier and more useful for business. We approach this through a deep understanding of the wants and needs of corporate social media users. In practice, we develop our technology through collaboration with our stakeholders.

When I was running a social media marketing consulting firm I realized many companies had a similar problem getting the best from social media. That, along with my background in enterprise product development at Oracle, creating a successful social Facebook application, and the learnings from lead product and marketing roles at several silicon valley startups, led us to completely focus RumbaFish on social media analytics.

Together with our outstanding team - experts in their disciplines - we have our eye on the following goals:

• Delight our customers
• Give them what they need and expect
• Remove friction to using technology
• Focus on the product experience rather than the sale
• Put our technology in the hands of everyone that can benefit from it and reach as many people as possible
• Reshape the approach to enterprise technology more in line with consumer-based applications for ease of use, simplicity, and immediate benefits.

We are loving this journey please join us.

Regards,

Michelle Bonat
CEO & Founder